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Truecaller looks to replicate India success in other markets

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‘India is our biggest market at this point of time, powered by over 220 million user base’

‘India is our biggest market at this point of time, powered by over 220 million user base’

Driven by success for its ‘Truecaller for Business’ providing in India, the Stockholm-based caller identification platform Truecaller plans to double down on newer markets resembling South Africa, Egypt and Israel to develop the service, a senior firm official mentioned.

The firm had launched ‘Truecaller for Business’ in India in 2021, beneath which real companies are marked with ‘green’ Caller ID to differentiate them from spam. The firm has since then acquired over 1000 lively enterprise clients throughout India.

“India is our biggest market at this point of time, powered by over 220 million user base in India. However, we are also currently scaling across other focus international markets such as South Africa, Egypt, Israel and parts of SouthEast Asia,” Priyam Bose, Global Head, GTM, Truecaller for Business, India, mentioned.

He added that Truecaller for Business is now wanting to introduce a set of complementary options that may enable customers to reply to enterprise calls with out even answering the telephone. “The upcoming features would allow the customers to let such businesses know whether they are interested in their offering or not. And for the first time, this creates an efficient two-way communication cycle between the user and businesses and enhances trust,” he mentioned.

“The new business unit is shaping up well since there was a dire need to bring in more trust in communication when businesses communicate with their customers. Truecaller for Business helps brands connect with their customers better by helping businesses to add identity, trust, safety and context to their communication workflow,” he added.

Mr. Bose added that Truecaller for Business has grown at momentum and achieved the milestone of serving over 1,000 lively enterprise clients.

The firm is seeing traction throughout classes of companies with use circumstances round service, assist and fulfilment, journey hailing, logistics and supply, advertising and marketing and gross sales and safety and fraud administration. The firm’s clients in India embrace Ecom Express, Unacademy, Udaan, NoBroker, Swiggy, Uber, Ola and Acko.

According to a Truecaller report, India was among the many high 5 nations affected by spams calls and messages in 2021. Interestingly, over 202 million spam calls have been made by only one spammer in India final 12 months – that’s over 6,64,000 folks that have been disturbed by spam calls daily and 27,000 folks each hour – from only one telephone quantity, as per the corporate’s weblog.


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