In 2009, Tony Hsieh retreated to Lake Tahoe, Calif., from his residence in Las Vegas together with his longtime good friend Jenn Lim, whom he known as his “backup brain.”
In simply eight days, they drafted a e-book telling the intertwined tales of Mr. Hsieh’s entrepreneurial success at the helm of on-line retailer Zappos.com Inc., and the method the firm had advanced from constructing the largest shoe choice on-line in its startup days in the early 2000s to a a lot loftier purpose: delivering happiness to the world.
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