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Shops Ordered Lots of Bikes in 2020. Peddling Them Is an Uphill Climb.


ElliptiGo Inc. Chief Executive Bryan Pate didn’t have sufficient of his outside elliptical bikes to promote when demand surged in 2020. Today he has a San Diego warehouse filled with too many bicycles that not sufficient individuals need.

“We were like a surfer who did not catch the wave,” mentioned Mr. Pate, whose bikes begin at roughly $1,500. “It’s an all-hands-on-deck battle to break even for the next 18 months.”

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