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Shops Ordered Lots of Bikes in 2020. Peddling Them Is an Uphill Climb.

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ElliptiGo Inc. Chief Executive Bryan Pate didn’t have sufficient of his outside elliptical bikes to promote when demand surged in 2020. Today he has a San Diego warehouse filled with too many bicycles that not sufficient individuals need.

“We were like a surfer who did not catch the wave,” mentioned Mr. Pate, whose bikes begin at roughly $1,500. “It’s an all-hands-on-deck battle to break even for the next 18 months.”


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