As Covid-19 shut offices and brought in work-from-home, there was one industry – digital media – that worked overtime even during the lockdown days to bring to you the latest updates on the pandemic and kept you up to date with the latest information on the virus.
Even as most industries were affected by the lockdowns – many companies even shut down – the only industry that withstood the test of the lockdowns was the digital media industry which not just survived but grew exponentially in the 18 months since the first lockdown was announced.
Today, digital media has the largest number of readers and viewers connected to various news portals consuming news and other related content, making it the fastest growing news delivery medium.
As compared to the traditional forms of news delivery – newspapers and magazines – digital media provides a different experience in how the news is delivered and consumed, one that is more interactive and immersive.
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Such has been digital media’s growth that it has enveloped new realms such as social media. This has led to the demand for a new kind of media professional, one who can create content across genres ranging from text to videos to immersive and interactive and at the same time promote it on the social media.
The scale and speed of digital media’s growth is mind-boggling. Every day there are new innovations in how news is disseminated.
These digital media professionals are redefining how stories are told and narratives built through their expertise in creating content such as blogs, web reports, podcasts, video blogs, 350-degre videos, immersive stories and interactive stories.
Armed with multiple tools and a deep understanding of new technology, these young professionals are redefining the way information is communicated.
However, even as the demand for such professionals is growing exponentially, the number of such highly trained and skilled individuals is limited.
If you have a way with words and a passion for technology and love being on social media, the digital media world awaits you. At the moment, with the increased demand, even those who do not have these skills, can learn and make a mark for themselves in this field.
If you are young, tech-savvy and want to make a mark in this new and emerging field, you must enroll yourself in a new-age media school such as the Times School of Media (TSOM) at Bennett University in Greater Noida.
The Times School of Media offers a one-year, intensive postgraduate diploma in digital media. The course has been designed in consultation with media experts from the Times Group, keeping in mind the requirements of the industry. With its focus on 65 per cent practical learning, the programme, taught by a faculty comprised of industry-trained experts, goes beyond the traditional two-year Master’s programme and hones the students’ skills making them industry ready in just one year.
The best part about this course is that all graduates can apply for it, irrespective of the subject in which they graduated. The course is specially suited for fresh graduates looking ofr professional training to join the industry.
Apply now for the Postgraduate Diploma Course in Digital Media at Bennett University. Admissions are open.
(The writer is an Associate Professor in Times School of Media.)
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