Paiman, a brand new Pakistani start-up held their launch at Koel Artwork Gallery in Karachi just lately, showcasing the model’s artisanal herbs and hand-pressed oils. The model, began by Indus Valley alum Sahar Mansoor, goals to revive conventional strategies for making preservative-free magnificence merchandise comparable to face scrubs, in addition to physique and hair oils.
To this finish, the model hopes to “re-ignite the value of traditional artisans and their work” explains Mansoor, as the corporate works with artisans nationwide to supply their components, utilizing fair-trade practices. The components are then hand-pressed to make sure the purity of components is just not compromised and vitamins should not evaporated away, as is the case with large-scale industrial heat-bases processes.
Chatting with The Information in regards to the inspiration behind the product, founder Mansoor highlighted that she seen that “processes used and passed down as a legacy for generations were dying out” in favor of larger-scale machine extracted processes.
Paiman hopes to counter this by working with artisans to revive and rejuvenate abilities and strategies “passed down from our artisans’ forefathers that will now hopefully be passed down to future generations.”
This deal with reviving this dying conventional method for oil extraction, in addition to their emphasis on guaranteeing fair-trade practices and the sourcing of solely one of the best pure components is an element of a bigger philosophy underpinning Paiman’s work.
As Mansoor explains, “Pakistan is blessed with so many diverse climates and agriculture regions, but we remain stuck in the primary phase” offering largely uncooked supplies which are exported for processing.
Paiman hopes by way of it vary of oils and powders, in addition to scrubs and lotions which are ethically-sourced and produced by way of conventional strategies, to spotlight the potential for artisanal value-added merchandise.
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