NEW DELHI: Noise is the leading wearable brand in the Indian market. The domestic manufacturer is now all set to further expand its product lineup. The company has entered into partnership with fitness brand HRX. As part of this association Noise will launch a new range of fitness trackers.
The company claims that these new fitness trackers are designed keeping in mind the needs of the millennials and GenZ. Dubbed X-Fit 1, it is the first fitness band in this range. The fitness tracker is priced at Rs 2,999 and it will be available online on Amazon, Myntra and gonoise.com starting November 26. Customers can purchase the fitness tracker in two colour variants — Race Black and Track Grey.
The X-Fit 1 fitness band comes with a 1.52-inch IPS LCD TrueView display with 360×400 pixel resolution. The wearable can keep a track of your sleep, heart rate and blood pressure.
The fitness band comes with IP68 rating which makes it sweat and water-resistant. The device comes with more than 100 customisable cloud-based watch faces. The wearable comes with 15 different sport modes and promises to offer 10 days of battery backup on a single charge.
Meanwhile, Counterpoint Research published a new report on the Indian smartwatch market. As per the report, the smartwatch market in the country registered its highest-ever shipments during the third quarter of 2021 to have a record quarter-on-quarter growth of 159%.
In year-on-year terms, the growth stood at 293%. The top three brands — Noise, Boat and Fire-Boltt — contributed to almost two-thirds of the total market with their affordable models.
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