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Ex-Zivame CEO Amisha Jain to lead Levi Strauss in India


NEW DELHI: Denim maker Levi Strauss & Co. on Wednesday announced the appointment of Amisha Jain as the company’s new senior VP and MD of South Asia-Middle East and Africa (SAMEA).
Jain replaces Sanjeev Mohanty, who has moved as senior VP and MD of the company in the US and Canada.
Before joining Levi Strauss, Jain was the CEO at Zivame, an intimate-wear brand and platform which was acquired by Reliance Industries in 2020.
“We are thrilled to welcome such a dynamic, proven leader to the company,” said Seth Ellison, executive vice president and chief commercial officer of Levi Strauss & Co. “Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”

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