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Consumer confidence hits new low


Consumer confidence has fallen to a new document low as individuals dealing with painful finances squeezes have develop into “exasperated” on the state of the economic system.

A carefully watched month-to-month survey of sentiment reversed a rebound in July to fall to its lowest degree since information started in 1974. The index, compiled by GfK, has dropped three factors this month as shoppers battle runaway inflation, a rising tax burden and fail to safe wage will increase in step with rising costs.

“These findings point to a sense of capitulation and financial events moving far beyond the control of ordinary people,” Joe Staton, shopper technique director at GfK, mentioned. “With headline after headline revealing record inflation eroding household buying power, the strain on the personal finances of many is alarming. Just making ends meet has become a nightmare and the crisis of confidence will only worsen with the darkening days of autumn and the colder months of winter.”

Household confidence surveys are a gauge of the longer term well being of the economic system, asking respondents about their spending expectations for the months forward. The UK economic system registered a 0.1 per cent GDP contraction within the three months to June and can have formally fallen into recession if development turns adverse within the third quarter.

All 5 of GfK’s sub-indices have fallen in August, together with measures on future purchases, a shopper’s private monetary scenario previously 12 months and the approaching 12 months. The August figures have worn out a slight rebound within the survey measured in July. “A sense of exasperation about the UK’s economy is the biggest driver of these findings,” Staton mentioned. The index fell to a document low in April, after Russia’s invasion of Ukraine, with an important sub-measure on the final economic system declining each month since December final 12 months.

Consumer costs inflation has hit double-digits for the primary time since 1980 at 10.1 per cent and is forward of forecasts from the Bank of England. The Bank estimates it should peak at 13.3 per cent this autumn, whereas forecasters resembling Citigroup count on a 15 per cent peak subsequent 12 months. Bank of America’s analysts mission a excessive of 14 per cent.

Household vitality payments will triple in October in contrast with April, exceeding £3,600, and will climb to £5,000 subsequent 12 months. The Bank expects the economic system to tip into recession on the finish of the 12 months, with the downturn persisting for 15 months. Linda Ellett, UK head of shopper markets at KPMG, mentioned households and retailers have been braced for “what’s looming on the horizon. So far this 12 months retail gross sales have considerably defied the very low ranges of shopper confidence. But a widespread discount in spending capacity will result in drops in demand and altering shopping for behaviour, each of which is able to influence the excessive road and wider economic system.

“The scale of the demand reduction remains unknown, but retailers know there will be various trade-down audiences and treat occasions. The key to weathering this storm is to try and capture and retain those customers, from those seeking out more value products through to those swapping meals out for premium-range meals.”

Source: bmmagazine.co.uk

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