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Amazon’s ‘Thursday Night Football’ Coverage to Be Tracked by Nielsen

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Amazon Inc. has struck a cope with Nielsen Holdings PLC to have the rankings agency measure its protection of “Thursday Night Football” video games on its Prime Video streaming platform, the 2 firms mentioned.

The deal marks the primary time Nielsen will embody rankings from a streaming service in its carefully watched weekly television-viewing report, whose information is essential for figuring out the worth of economic time. Amazon’s Prime Video streaming service has unique rights to the National Football League’s Thursday matchups beginning this coming season, and the corporate has instructed advertisers its protection would get an enormous viewers.



Source: www.wsj.com

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